The key ingredient to success for any company is its people. So at a time when we are more virtually connected, but more physically and perhaps emotionally separated, how do you recapture your company’s human magic? How can you inspire and invigorate from within? With help from our creative and production teams and some ‘80s flair, Equifax found out.
The Ask: For the first year ever, Equifax’s sales team was facing not being able to celebrate a year of success in person at their annual sales kickoff, Equifax WIN. They needed to find a way to translate the usual several-day event for hundreds of employees into a compelling virtual experience.
The Insight: This sales conference is the most important event of the year for the sales team. To invigorate these employees and to shake off the virtual meeting fatigue, Equifax knew they needed a polished and innovative event that could enable deeper connections and build momentum toward year-over-year success.
The Work: Let’s set the stage with the basics:
- Virtual conference to take place over three days, a total of 12 hours
- Anticipated attendance of 700+ employees
- A timeline of 3 months to take the idea to showtime
First, we tackled “what type of experience is essential?” Once our teams were aligned with Equifax’s overall vision and theme —playful, fearless, over-the-top ’80s — we jumped into creating the first of 30 different types of deliverables needed for the event. By starting with what we call the Grand Narrative, we were able to quickly establish the source of truth for the tone and content that would need to guide every developed asset that was to come, including presentations for the 17 virtual expo presentations, footage for the Jazzercize happy hour, and scripts for the event’s host.
Next, of course, we had to identify the “where.” After diligently researching virtual event platform options and putting them through our stress tests, we identified Hopin as our winner for WIN2021. It would allow for the kind of personal interaction and connection we needed, while also offering hundreds of attendees the freedom to choose what information they wanted to get from the conference.
Once we had our basics, we applied the tried and true method of create, collaborate, revise, and create again, working with the client every step of the way to bring WIN to life.
In the end, we were able to create an event that attracted 94% virtual attendance, facilitated 842 speed networking chats, and garnered unparalleled praise from organizers and attendees alike. And, to answer the question posed in the headline: Look Listen can.
The client asked us to deliver a virtual meeting. We set the bar for the future of virtual conferences.
Photo by Anton Maksimov juvnsky on Unsplash
