IBM recently gave us a sneak peek into a new tool: IBM Watson Campaign Automation customer engagement platform with a solution powered by IBM Watson Content Hub and Shutterstock.
The IBM and Shutterstock offering includes support for animated cinemagraphs—enabling us to add a new dimension to our email campaigns.
“Whether or not we decide to use an animation in a campaign depends on a variety of factors, but on the whole we see that campaigns with cinemagraphs have significantly higher conversion rates than those without them. We plan to leverage Shutterstock’s wide collection of cinemegraphs to create eye-catching animated GIFs for our email campaigns and display the original video versions of the cinemegraphs on our campaign landing pages.”
Read more about the solution and how we’re integrating it for our clients.
