No task is too small or big for our experienced front- and back-end development team. In addition to the daily work, several recent projects rise to the top for case study consideration.
Case Study: Lead Gen Digital Lab Setup
OVERVIEW
With a healthcare client working in a predominantly non-digital industry, Look Listen needed to create a means for digital interactions and offline interactions to connect within their lab systems.
RESULTS
Look Listen created a conversion tracking schematic to determine the areas where tracking was present and missing
Secondly, the schematic was used to find commonalities throughout the data flow and between systems
Finally, Look Listen identified key factors to tie all conversions across systems in order to match online and offline data.
Case Study: Enterprise Chat Integration
Our client leverages an enterprise-level cloud-based customer experience platform (Oracle), and we needed to integrate a specific feature of the platform — chat — into their existing website.
APPROACH
Our team worked closely with the client’s platform consultant to fully understand the client’s needs and the platform’s capabilities. We leveraged Javascript and PHP on the platform side to customize the experience and integrate key tracking metrics.
RESULTS
Chat functionality is rolled out selectively in key areas of the website and on key landing pages. Manual data handling and emails have been replaced with automated chat logs and metrics.
Case Study: Microsite Rapid Development
Look Listen was tasked with developing a microsite that could fit into an existing website’s information architecture and visual style guidelines while providing cohesive and focused messaging and calls-to-action.
APPROACH
Our front-end developers and designers worked closely together to understand key technical limitations and opportunities presented by the existing website codebase and frameworks.
RESULTS
Our team was able to make only slight modifications to an existing website template in order to build out the microsite pages. This approach allowed for an extremely fast turnaround and provided fresh content to drive email marketing efforts.
Case Study: Website Load Speed Optimization
When Look Listen developers coded the new technology client website, we challenged ourselves to ensure fast page load speeds for an image-heavy website design with multiple web fonts — all on a tight timeline.
APPROACH
1. Optimize image files relentlessly
2. Manage dependencies and load only what is needed
3. Defer as much Javascript loading as possible
4. Cache assets aggressively on both the client and server sides
RESULTS
On launch day, we ran page speed testing looking for opportunities to improve and found very few. Our focus has shifted to helping the client continue to maintain this performance as they add new content.
Case Study: Responsive Template System
Once Look Listen designers completed design mock-ups for a new technology industry website, our front-end developers were tasked with coding responsive templates for the hand-off to client IT.
APPROACH
Because Look Listen was very familiar with the CMS platform the client would ultimately use (WordPress), we focused on coding flexible templates with re-usable components that would quickly integrate into the CMS, and leveraged a home-grown static build system to do so.
RESULTS
On an aggressive timeline, we delivered templates that were easily integrated by the client IT team. We were then able to further assist with advanced content types and significant backward browser and device compatibility.
Photo by Sindre Aalberg on Unsplash.
