Recently, we needed a way to leverage the AI power of IBM Watson for a client who exclusively uses the Drupal CMS to manage multiple websites.
Recently, we needed a way to leverage the AI power of IBM Watson for a client who exclusively uses the Drupal CMS to manage multiple websites.
Within organizations, silos have a natural tendency to perpetuate themselves. And the same goes for collaboration, too, which is reinforced by the words of Home Depot CEO, Frank Blake, who said: “You get what you celebrate.”
Digital agencies have evolved in interesting ways over the last decade. And I mean “interesting” in a good way. The commoditization and disruption of the very components that make up the digital agency business model have led to new levels of creativity, new ways of understanding and applying data and numbers, and have pushed agencies to think about what makes their approach different from their competitors.
Exponential growth in the marketing technology products and solutions market isn’t a new thing. Scott Brinker’s annual research puts us at 6,829 marketing technology solutions from 6,242 unique marketing technology vendors in 2018. There were around 150 in 2011, which means the important question is not how to keep up, but how to train yourself and your team to effectively evaluate new technologies.
IBM recently gave us a sneak peek into a new tool: IBM Watson Campaign Automation customer engagement platform with a solution powered by IBM Watson Content Hub and Shutterstock.
Surfing the internet in the late ’90s and early ’00s took patience. Internet connection speeds were slow, user experience was an afterthought, and web page designs looked a lot like the Space Jam movie page still looks. [Update: it’s the end of an era.] And over in the marketing world, online advertising was on the rise.