On October 10, The Marketing Alliance (formerly BMA Colorado) will host Jeff Pugel, founder of Ignition LLC, at Look Listen’s Denver office for the pre-work discussion: Morning Brew: Filling the Funnel — Strategy, Tactics & Tools to Drive Revenue. Ahead of that chat, we were interested in learning more about Pugel and what his experiences have taught him as a digital marketer in this fast-paced industry.
Press Release: Look Listen Delivers New Digital Destination for Acoustic, the World’s Largest Independent Marketing Cloud
First, you should know Domino’s Pizza and Beyoncé are currently facing lawsuits about their websites’ lack of accessibility. We’ll get into that more a little later, but just know that this is no longer an issue you can push off, or a “nice-to-have” feature. There are consequences, and they are now.
So, you’re thinking about how to reach a non-English-speaking audience with your marketing. That’s great! But — and we hope we’re not the first to tell you this — you can’t just plug into a translation service, and declare your work done.
For marketers of all persuasions, storytelling is part of our anatomy. But starting a story from scratch can be daunting, especially for marketers in the media space. To more effectively engage with prospects, take a step back first and answer these four questions.
Designers and editors, this vocab lesson is dedicated to you and your pursuit of elevated typography. You already know what all of these terms mean, but the clients or account managers you work with may not. So we’ve presented an easy guide that helps get everyone on the same page (and text on the same line).
Marketing automation has saved marketers thousands of hours and for the most part, has increased happiness levels (for us and our clients).
Ever wonder what it would feel like to attempt the game-deciding free throw with 80,000 cheering fans (and millions more at home) causing the floor to shake and your heart to pound?
You think you’ve got the hang of marketing automation. You’ve had your platform up and running for a few months, your team is saving time by not manually sending content to prospects, and you’ve started seeing higher engagement levels on your website. Fantastic!
So what should you do next?
You may be thinking, “This is a highly specific topic. How could there be a rabbit hole to this?” And we’re here to tell you, we originally didn’t think there was a lot of material to mine here. But as we started wading around in the subject line pool, we soon discovered how wrong we were. So let’s dive right in!