In case you missed it, we recently celebrated the 30th Anniversary of the Americans with Disabilities Act (ADA). On July 26, 1990, President George H.W. Bush signed the ADA into law, kickstarting a movement that has provided both protections and opportunities for the millions of Americans living with disabilities.
Fasten your safety belts and keep your hands inside the car at all times. Recent events have led to rapid changes in the supply of and demand for digital ad space. How will this wild ride affect advertisers? Let’s take a look at the trends within individual channels.
We’ve arrived at Fourth of July Weekend 2020. Normally at this time of year, our inboxes are flush with sales! and deals! for everything from new mattresses and cars to clothing blowouts and early back-to-school shopping.
Now that we’ve distanced ourselves from the rapid succession of “In these uncertain times,” “COVID-19 Update,” and “We’re Here For You” subject lines in our inboxes, let’s take this time to look back at how companies tackled email marketing (in) a crisis.
We’re an almost-entirely digital society, but when faced with going entirely digital (even temporarily), we’ve seen some challenges. To paraphrase: there’s never been a worse time to be unaligned.
March Madness, like most everything else, is on hiatus until further notice. For those who live for their women’s and men’s NCAA Tournament brackets, we’ve got the next best thing: Spring Spudness.
Download your bracket now, print it (if you can) and send along to all your friends and family. Best of all? There are only winners as you contemplate whether you truly love French fries or vodka more.
Photo by Nicolas Dmítrichev on Unsplash
It’s a new year. And with a new year comes the desire to find balance in our personal lives. Balance looks like alignment when you take it into the workplace. Add some purpose behind it? Now you’ve got strategic alignment.
As any consultant will confirm, agencies come with a certain future-looking expectation. We’re the experts, and we should be able to predict what’s next. When yet another decade comes to an end, we’re all called upon to look at the last 10 years to predict the next 10.
We’re all digital, but many of us got started in life in an analog world. We don’t need to say “digital marketing,” because it’s almost all digital now anyway. But when it comes to a brand, the rules change. Brand strategy must encompass — you guessed it — the entire brand, digital marketing and all.
Up until the late 2010s, it was a nearly country-wide shared experience to seek information on a government website (federal or state) and suddenly find yourself back in 1997. On the web, the colors were loud, the information was crowded, the navigation was almost nonexistent and actual answers were elusive.